Established in 1998, China Sports Management Group (CSMG for short), the subsidiary of CSI which is public-listed and with the biggest shareholder as General Administration of Sport of China, is an official agency majoring in sports marketing and services. It owns 4 legally independent firms, which are Beijing Zhongti Brokerage Management Co., Ltd, Tianjin Zhongti Brokerage Management Co., Ltd, Zhongti Advertising Company, Zhongti Hua’ao Consultation Co., Ltd.


CSMG has a profound understanding and insight into Chinese sports industry. For more than a decade, our clients covered hundreds of well-known brands including Coca-Cola, P&G, Amway, BMW, Yili, Tsingtao Beer, COFCO(China Oil & Foodstuffs Corporation), Shaklee, SPDB(Shanghai Pudong Development Bank), 361°, Blue Moon, CHANDO, etc. CSMG’s known as “the National Team of China Sports Industry”. The main business scope of CSMG covers Elite Athletes Endorsement, Sports Marketing Consultation, Government PR, Sports Event Management/Promotion, Large-scale Event Implementation, City Sports Marketing, etc. CSMG aims to provide creative integrated sports marketing solutions for clients and is responsible for its implementation and assumption. We work to make creative strategy and establish sustainable competition for the growth of our clients, while bearing the biggest objective to make a big rise in value for both clients as well as shareholders.


The core advantage of CSMG is the ability in integrating sports resources and applying international principles and experiences into domestic practice. Think globally; act locally. We have a team with expertise and creativity, and seek to provide best service to clients.

Business profile

We are the sports agency with the biggest athlete pool and the most practice. We are familiar with elite athletes in and abroad China. We have been providing all-round sports marketing consulting services for various clients, such as enterprises, government institutions and organizations. Our business covers strategic planning, implementation planning, assets purchase and management, integrated communication, assessment, etc. We provide clients with sports marketing solutions based on their own brand diagnosis, and help them to optimize sports marketing environment and to upgrade sports marketing strategy. We help brands hunt for elite athletes, not only in spokesperson planning, but also in the whole integration process to build the engine for product sales increase and brand value raise. For a long time, we have been given sports management centers and national teams great assistance in commercial development. Meanwhile, we’ve developed and maintained a close and cooperative relationship with active duty/retire athletes, and thus created classic cases in sports endorsement of top sports teams and elite athletes.

contact US

Address: China Sports Management Group Co., Ltd, NO. 50 Tiantan East Road, Dongcheng District, Beijing

BUS LINE: Get off at the Dongcelu bus stop (Inside the west courtyard of National Sports Training Center)

METRO LINE: Take metro line 5 and get off at Tiantandongmen station, Exit C, and then walk south about 900 m

Website: www.csmg.com.cn

TELEPHONE: 010-67100101

FAX: 010-67160317

Email: postmaster#csmg.com.cn